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Write, Edit, Repeat: Three Writing Mantras to Create Killer Copy
All writing is re-writing. As C. J. Cherryh succinctly said, “It is perfectly okay to write garbage — as long as you edit brilliantly.” One of the best ways to avoid writer’s block is to get...
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A Recipe for Online Writing Success
You have something unique to offer the world. It’s a mix of your passions, your experiences, and your own individual outlook on life. It’s different from what everyone else has to offer. And that makes...
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How to Spark Your Creativity When Starting a Project
“Creativity involves breaking out of established patterns in order to look at things in a different way.” — Edward de Bono All writers — be they copywriters, how-to writers, or writers of creative...
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Gauge Emotion and Immersion When Deciding Copy Length
“Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on, and going from there.” — Seth Godin Copy length has been debated since the early...
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The Five Most Common Subscription Marketing Mistakes
“The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and...
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Overcome Reader Skepticism with a Secondary Promise
“Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone — investors, customers, friends, family, and employees, to name a few.” — Steve Blank English...
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